BSW Outlet: Driving Traffic to Memphis’ #1 Discount Bin Store

Memphis, TN | Retail & E-Commerce | Project Completed: 2025

The Challenge

BSW Outlet had built a strong local following through in-store buzz and social media, but they lacked a central website that clearly explained their business model, shared weekly updates, and captured new customers searching online. Without an online presence, they were missing opportunities to grow brand visibility, streamline information, and drive consistent foot traffic.

Our Solution

We partnered with BSW Outlet to build a vibrant, mobile-friendly website that captures the energy of their discount shopping experience while supporting growth across both store locations.

• High-Energy Web Design: Created a bold, eye-catching design that matched the bin store vibe—fun, fast, and full of deals.

• Daily Price Drop Messaging: Highlighted the $8-to-$1 weekly pricing model to educate first-time visitors and boost urgency.

• Location Visibility: Added maps, hours, and directions for both Memphis locations to increase foot traffic.

• Weekly Restock Alerts: Integrated systems for shoppers to stay informed about new product drops and restock days.

• Social Integration: Linked to Facebook and Instagram for daily deal highlights and user-generated content.

The Results

Since launch, the new website has helped BSW Outlet:

• Attract new customers searching for local bin stores

• Increase daily foot traffic to both Memphis locations

• Reinforce brand identity as the top discount destination in the city

• Streamline information sharing and reduce repetitive inquiries

What the Client Says

⭐️⭐️⭐️⭐️⭐️
“Amazing guy to work with, plenty of patience. Thank you jack we love the web site” – Abraham Hamed, Owner of BSW Warehouse

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