FreeWorld Band Website Revitalization: Amplifying Memphis’ Musical Legacy Online
Memphis, TN | Band / Artist | Project Completed: 2020
The Challenge
FreeWorld, a legendary Memphis-based band renowned for their eclectic blend of funk, rock, jazz, soul, R&B, blues, reggae, and psychedelia, had an outdated and malfunctioning website. This hindered their ability to showcase live performances, share their rich history, display their discography, and attract new bookings. They needed a modern, user-friendly platform to effectively engage with their audience and secure new gigs.
Our Solution
Platforms and Traffic collaborated with FreeWorld to transform their digital presence:
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Comprehensive Website Redesign: We developed a visually appealing, responsive website that reflects FreeWorld’s vibrant musical identity.
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Integrated Event Calendar: Implemented a dynamic event calendar to showcase upcoming live shows, allowing fans to stay informed about performances.
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Detailed Band History Section: Created a dedicated space to narrate FreeWorld’s extensive history, highlighting their journey since 1987 and their influence on the Memphis music scene.
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Discography and Music Links: Established a comprehensive discography section with direct links to their music on platforms like Spotify and Apple Music, facilitating easy access for listeners.
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Enhanced Booking System: Developed a user-friendly booking inquiry system, streamlining the process for event organizers to schedule performances.
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Ongoing Website Management: Provide continuous support to update, maintain, and manage the website, ensuring it remains current and functional.
The Results
Post-launch, FreeWorld experienced:
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Increased Online Engagement: The modern website design and updated content led to a surge in visitor interactions and longer site visits.
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Simplified Booking Process: The new booking system facilitated more inquiries and confirmed gigs, enhancing the band’s performance schedule.
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Strengthened Digital Presence: The comprehensive online showcase of their music, history, and events solidified FreeWorld’s status as a cornerstone of the Memphis music scene.
See the Website
🔗 Visit freeworldmemphis.com
What the Client Says
⭐️⭐️⭐️⭐️⭐️
“EXCELLENT WORK – THANK YOU SOOO MUCH!!!” — Richard Cushing, Band Leader, FreeWorld
Hear what Richard Cushing of FreeWorld has to say about working with Platforms & Traffic!
Richard of FreeWorld displaying the cover artwork for the “More Love” album, after a website “Jam Session”
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