FreeWorld Band Website Revitalization: Amplifying Memphis’ Musical Legacy Online

Memphis, TN | Band / Artist | Project Completed: 2020

The Challenge

FreeWorld, a legendary Memphis-based band renowned for their eclectic blend of funk, rock, jazz, soul, R&B, blues, reggae, and psychedelia, had an outdated and malfunctioning website. This hindered their ability to showcase live performances, share their rich history, display their discography, and attract new bookings. They needed a modern, user-friendly platform to effectively engage with their audience and secure new gigs.

Our Solution

Platforms and Traffic collaborated with FreeWorld to transform their digital presence:

Comprehensive Website Redesign: We developed a visually appealing, responsive website that reflects FreeWorld’s vibrant musical identity.
Integrated Event Calendar: Implemented a dynamic event calendar to showcase upcoming live shows, allowing fans to stay informed about performances.
Detailed Band History Section: Created a dedicated space to narrate FreeWorld’s extensive history, highlighting their journey since 1987 and their influence on the Memphis music scene.
Discography and Music Links: Established a comprehensive discography section with direct links to their music on platforms like Spotify and Apple Music, facilitating easy access for listeners.
Enhanced Booking System: Developed a user-friendly booking inquiry system, streamlining the process for event organizers to schedule performances.
Ongoing Website Management: Provide continuous support to update, maintain, and manage the website, ensuring it remains current and functional.

The Results

Post-launch, FreeWorld experienced:

Increased Online Engagement: The modern website design and updated content led to a surge in visitor interactions and longer site visits.
Simplified Booking Process: The new booking system facilitated more inquiries and confirmed gigs, enhancing the band’s performance schedule.
Strengthened Digital Presence: The comprehensive online showcase of their music, history, and events solidified FreeWorld’s status as a cornerstone of the Memphis music scene.

See the Website

🔗 Visit freeworldmemphis.com

What the Client Says

⭐️⭐️⭐️⭐️⭐️

“EXCELLENT WORK – THANK YOU SOOO MUCH!!!” — Richard Cushing, Band Leader, FreeWorld

Hear what Richard Cushing of FreeWorld has to say about working with Platforms & Traffic!

Richard of FreeWorld displaying the cover artwork for the “More Love” album, after a website “Jam Session”