Smith + Griffin: Reinventing Legacy Armored Security Manufacturing

Byhalia, Mississippi | Armored Vehicles & Physical Security Solutions | Project Completed: 2025

The Challenge
Smith + Griffin, a legacy name in armored transport and physical security, needed a digital presence that matched its reputation for durability, scale, and trust. Despite a broad manufacturing portfolio and expanded capabilities, the company lacked a cohesive online platform to showcase its vertically integrated operations to high-security clients.

Our Solution
We partnered with Smith + Griffin to develop a streamlined website focused on establishing credibility, attracting institutional buyers, and supporting large-scale procurement.

• Credibility-Driven Design
  Delivered a clean, no-nonsense layout that reflects the brand’s serious focus on reliability, safety, and legacy—not marketing flash.

• Industry-Specific Content
  Strategically highlighted key offerings: armored vans, route trucks, heavy-duty tractors, military builds, and architectural security.

• Vertical Integration Messaging
  Positioned the brand as a one-stop manufacturing and engineering partner—from design to delivery—emphasizing U.S.-based control.

• Scalability & Capacity
  Showcased factory capabilities, engineering expertise, and long-term support for government, military, and cash-in-transit clients.

• Search-Ready Optimization
  Built SEO architecture around defense, security, and manufacturing keywords to attract procurement officers and RFP opportunities.

The Results
Since launch, the new site has helped Smith + Griffin:

• Project a unified, modern digital presence aligned with its manufacturing scale

• Support active sales conversations with banks, military, and armored transport operators

• Secure more RFP visibility across U.S. and international government sectors

• Reinforce its brand as a serious American-made security provider built for longevity

See the Website
🔗 Visit smithgriffinarmor.com

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