Smith Transportation Equipment: Engineering Airline Ground Support in the U.S.
Byhalia, Mississippi | Aviation Equipment Manufacturing | Project Completed: 2025
The Challenge
Smith Transportation Equipment (STE) had over 30 years of manufacturing excellence behind them—but their outdated website failed to reflect the innovation, quality, and precision that defined their airline ground support vehicles. Their digital presence lacked modern functionality, mobile responsiveness, and the storytelling needed to build trust with new airline clients and procurement teams.
Our Solution
We collaborated with STE to launch a clean, professional, and high-performance website that matched the company’s engineering expertise.
- Modern Industrial Design: Built a custom layout that feels rugged, clean, and trustworthy—matching the quality of their trucks.
- Product Showcase: Created detailed sections for high-lift catering trucks and other GSE vehicles, emphasizing fit for wide-body and regional aircraft.
- U.S. Manufacturing Story: Highlighted their Byhalia-based operations and American-made promise.
- Tailored Solutions: Clarified how STE provides custom builds for specific airline and aircraft needs.
- Support & Parts: Integrated service, warranty, and parts request tools to support airline operators post-purchase.
The Results
The new site has helped Smith Transportation Equipment:
- Strengthen positioning as a premium American GSE manufacturer
- Streamline communication with commercial airline procurement teams
- Improve mobile access and visibility for international clients
- Build confidence with buyers seeking long-term reliability and service
🔗 Visit: smithgse.com
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