TNC Sports: Revamping a Longtime Sports Retailer’s Online Presence
Bartlett, TN | Sports Apparel & Collectibles | Project Completed: 2024
The Challenge
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Outdated Website: TNC Sports, a trusted local business with over 30 years in operation, had an existing website—but it was outdated, lacked mobile responsiveness, and didn’t reflect the energy or depth of their in-store experience.
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Poor SEO Performance: Their old site wasn’t ranking on search engines, limiting local visibility and missing out on organic traffic from potential customers looking for team gear and collectibles.
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Limited Product Promotion: With no clear layout or strategy to highlight best-selling items, promotions, or store events like “Trade Day Wednesdays,” the site wasn’t helping drive foot traffic or customer engagement.
Our Solution
Platforms & Traffic partnered with TNC Sports to bring their digital storefront up to speed:
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Full Website Redesign: We built a modern, mobile-responsive website that reflects TNC’s passion for sports and community. The layout is clean, bold, and easy to navigate, built to convert local traffic into loyal customers.
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Local SEO Optimization: Optimized on-page content, meta tags, and location-specific keywords to boost visibility in local search results. We also updated their Google Business listing to enhance local discovery.
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Product and Community Features: Structured the site to better showcase product categories (like fan apparel, trading cards, and collectibles), while also spotlighting community events, team gear, and store promotions.
The Results
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Improved Search Engine Rankings: After the redesign and SEO improvements, TNC Sports began ranking for key local search terms, resulting in a steady increase in organic traffic.
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Higher In-Store Engagement: A modern website and better visibility have contributed to more local foot traffic, with customers walking in already familiar with available products and store events.
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Strengthened Brand Credibility: The refreshed site positions TNC Sports as both a modern retailer and a legacy community brand, appealing to new customers and long-time fans alike.
What the Client Says
⭐️⭐️⭐️⭐️⭐️
“I give Platforms and Traffic 5 Stars because they are THE BEST SEO & WEBSITE COMPANY I have ever partnered with in my 12 years in business. Jack Simon is very professional, and he never talks down to me or tries to ‘mansplain’ anything to me when we have calls. As a female entrepreneur – respect, ethics and loyalty are everything. Trust me I have worked with enough men over my career in marketing and journalism to know who is good and who is just plain TERRIBLE.
DO NOT waste your time with any other website business.
Platforms and Traffic just built a new website for my client, TNC Sports in Bartlett, Tennessee, and everyone is thrilled with the results. Thank YOU, Jack. I look forward to working with you until I retire. 100% RECOMMEND.”
~Sarah Stramel, TNC Sports
< Before | After >
Refresh Your Storefront, Online and Off. If your business has been around for decades but your website looks like it has too, let’s fix that.
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