Bricks & Minifigs Hernando: Building a Better Digital Experience for LEGO® Fans
Hernando, MS | LEGO® Resale & Events | Project Completed: 2025
The Challenge
Bricks & Minifigs Hernando, run by Kevin and Tammy Thorn, had a fun, community-focused store—but lacked a local online presence that matched its in-store experience. As part of a national franchise, they needed a customized site that still represented their unique personality, promoted local events, and supported sales and community outreach.
Our Solution
Platforms & Traffic worked with Kevin and Tammy to develop a locally optimized, family-friendly website that captures the excitement of the Bricks & Minifigs brand.
-
Custom Local Franchise Page: Built a user-friendly web presence tailored to the Hernando location, with SEO optimized for local searches.
-
Event Promotion & Booking Info: Showcased LEGO®-themed birthday parties, corporate events, and community events to increase engagement and reservations.
-
Inventory & Trade Info: Created clear paths for customers to learn how to buy, sell, and trade sets, minifigs, and bulk bricks.
-
Founders Club Highlight: Added visibility for their membership program to build loyalty and community among local LEGO® enthusiasts.
The Results
-
Stronger Local Brand Identity: The new site supports the store’s individuality while aligning with the national franchise standards.
-
Increased Event Inquiries: Customers can now explore party offerings, plan events, and contact the store directly through the site.
-
More Foot Traffic & Engagement: The platform has become a central hub for local LEGO® lovers to discover promotions, membership benefits, and store updates.
What the Client Says
⭐️⭐️⭐️⭐️⭐️
“Working with Platforms and Traffic is like upgrading from basic cable to streaming in 4K! Many web design companies offer services, but Jack Simon and his team go beyond the typical checklist. They really took the time to understand our business, asked smart questions we hadn’t even considered, and delivered more than just a sleek front-end. What started as a project evolved into ongoing support, a genuine partnership, and, honestly, some new friends. If you’re looking for a team that cares as much about your success as you do, Platforms and Traffic is it.”
— Bricks & Minifigs Hernando, MS
Empower Your Organization with a Strong Digital Foundation
Schedule a free consultation
