Power Transport: Driving Digital Impact for a Regional Freight Carrier
Memphis, TN | Regional Freight & Trucking | Project Completed: 2025
The Challenge
Power Transport, a respected name in short- to medium-haul freight across the Southeast and Midwest, needed a digital presence that matched their operational excellence. Their existing online footprint lacked the clarity and functionality needed to attract new drivers, communicate their values, or highlight their expansive service areas.
Our Solution
Platforms & Traffic worked with Power Transport to create a professional, modern website built around the core values they live by: service, integrity, and safety.
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Streamlined Website Design: Delivered a clean, easy-to-navigate site that clearly presents their service areas, driver programs, and company mission.
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Driver Recruitment Section: Built a dedicated space for driver benefits, testimonials, and a simple application process to help attract qualified professionals.
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Service Area Mapping: Highlighted regional coverage across the Southeast and Midwest with detailed location support.
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Core Value Messaging: Weaved Power Transport’s company ethos into every page to reinforce trust and build credibility with both customers and potential employees.
The Results
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Improved Online Branding: The refreshed site strengthens Power Transport’s positioning as a reliable, principled regional freight partner.
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Better Recruitment Funnel: With a more accessible driver application flow, the company has seen increased interest from qualified drivers.
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Clear Communication: Customers and partners now better understand the scope of services and the values that drive Power Transport’s performance.
What the Client Says
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“We needed a site that reflected our professionalism and helped us grow—and that’s exactly what Platforms & Traffic delivered. It tells our story and supports our goals.” — Power Transport Team
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