Bricks & Minifigs Hernando: Building a Better Digital Experience for LEGO® Fans
Hernando, MS | LEGO® Resale & Events | Project Completed: 2025
The Challenge
Bricks & Minifigs Hernando, run by Kevin and Tammy Thorn, had a fun, community-focused store—but lacked a local online presence that matched its in-store experience. As part of a national franchise, they needed a customized site that still represented their unique personality, promoted local events, and supported sales and community outreach.
Our Solution
Platforms & Traffic worked with Kevin and Tammy to develop a locally optimized, family-friendly website that captures the excitement of the Bricks & Minifigs brand.
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Custom Local Franchise Page: Built a user-friendly web presence tailored to the Hernando location, with SEO optimized for local searches.
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Event Promotion & Booking Info: Showcased LEGO®-themed birthday parties, corporate events, and community events to increase engagement and reservations.
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Inventory & Trade Info: Created clear paths for customers to learn how to buy, sell, and trade sets, minifigs, and bulk bricks.
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Founders Club Highlight: Added visibility for their membership program to build loyalty and community among local LEGO® enthusiasts.
The Results
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Stronger Local Brand Identity: The new site supports the store’s individuality while aligning with the national franchise standards.
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Increased Event Inquiries: Customers can now explore party offerings, plan events, and contact the store directly through the site.
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More Foot Traffic & Engagement: The platform has become a central hub for local LEGO® lovers to discover promotions, membership benefits, and store updates.
What the Client Says
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“We love how Platforms & Traffic brought our store to life online. Our events, parties, and store updates are easier to share—and our customers are more engaged than ever.” — Kevin & Tammy Thorn
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